Our story started with a simple frustration. Our founder struggled with the large, thumb-sized vitamin pills that many supplements come in, and taking them every day was uncomfortable and often difficult. When he was later diagnosed with nutrient deficiencies, supplementation became important — but swallowing those oversized capsules never got any easier. That experience led to a simple question: why do vitamins still have to come in pills? Instead of accepting it, we began exploring alternative ways to deliver nutrients in formats that are easier to take and better suited to everyday life. What started as a personal problem eventually became the foundation of our mission: creating modern supplement formats designed to make taking vitamins simpler.